Barriers to the Growth of Electronic Marketing Essay

Barriers to the Growth of Electronic Marketing - Essay Example It has been able to exterminate the monopoly in goods an series which has been considered important for the growth of the electronic business. Though it has recorded growth in the recent past, there have been many barriers to the growth of the industry. There have been many issues with the conduction of the business over the internet and other electronic tools especially problems to do with mutual trust and privacy of the deals. Lack of security through the internet and other barriers have been a great block to the growth of the industry. This paper explores the barriers which have prevented the growth of the electronic marketing. In the first section the paper will explore the growth of electronic marking looking at the factors that have enabled the industry to make such great strides. This will give us an insight on how there have been compounding factors that have acted as barriers for the growth of the industry. The second section will look at the actual barriers to the growth of the industry and discuss them in details giving solutions to what could be done in order to minimize the barrier to the growth of the industry. The last section will be a general conclusion which will summarize all the details on the paper. The future of marketing has been defined. ... has been able to transform researches on marketing, products and services, and other information to the main street of the world and in a manner that they can be accessed by anyone in any parts of the world and at any time. The internet has been able to revolutionize the market the at the same time we have a luxury of watching events in the world as they unfold which has helped customers to access growth of marketing in all dimensions. There have been many criticism about the internet on the social front citing isolation and connection issues coupled with the political impacts that it has had on many governments but few have talked about the revolution that it has created on the economies of the world except the attention that has been paid on the stock market new that we receive over the internet. (Brown and Duguid 2002, p. 71) Since the 1990s when the internet was developed there has been tremendous growth in e-marking and a general growth of ecommerce. Companies have become open to the scrutiny of the whole world which has made it prerogative for the companies to open their operation and practice more ethics. But it is not only in the practicing of ethics in the corporation but also in the way the process of making business deals with these corporations that has been the main advantage of the internet to the consumers and to the corporations. There has been rising use of the internet as we clock to this decade and it seems to have become the centre of life of many people not only in America but also in the whole word. Recent researches shows that there have been a remarkable drop of about 8 percent on the number of hours that Americans have been spending watching TV and at the same time there have been increased number of house about 8 percent that they have